Announcing A New Era of Market Analysis: Peer Suite's Market Share Reporting Tool

A new era of market analysis is here! We are unveiling our new iteration of BranchAnalyzer and its new home in our Peer Suite interface, Market Share Reporting. This integration combines the strengths of BranchAnalyzer and seamlessly merges them into our Peer Suite interface, promising you a more intuitive, efficient, and comprehensive experience as you explore market share insights, merger opportunities, and emerging trends.

Same Data, New Features:

By moving branch-based market share reporting into Peer Suite, we were able to add new ways to analyze the data we’ve provided for years.

• More Historical Data: Track data trends over 5 years
• Enhanced Displays: More visual options for data representation.
• Automation Made Easy: Automated reports options and simplified exporting.
• Advanced Map Functionality: Compare multiple institutions, markets, and institution types easily.
• Improved Usability: A more user-friendly interface.
• Streamlined Market Build: A smoother market setup process.
• Regional Demographics: Dive into regional demographic data.

Put Market Share Reporting to Work.

• Track Market Deposit Shifts: Analyze changes in deposit share hierarchy, providing valuable insights into market dynamics.
• Benchmark Market Deposits: Compare your market deposit growth and changes against other markets within your county, state, or region, helping you stay competitive.
• Monitor Demographic Changes: Stay updated on market demographics with Census Bureau data.
• Strategic Growth Analysis: Research and strategize expansion options such as geographic membership expansion, new branch openings, footprint expansion, identification of banking deserts, and merger exploration.

Why The Transition?

At Callahan, we are dedicated to continuous improvement, and this transition is a testament to that commitment. By merging BranchAnalyzer's core functionality into Peer Suite's Market Share Reporting, we've created a powerful, all-in-one solution tailored to your analytical needs and eliminated the need to switch between multiple tools.

We're here to ensure you are fully prepared for the exciting path that lies ahead. Here is a list of resources and other useful information:

• Easy Access: Starting in early November you will be able to access Market Share Reporting via the Plus level of Peer Suite. No more clicking into multiple programs to view different data sets.
• Support: Have questions or feedback? Our support team is here to assist you. Reach out to us at support@Callahan.com or connect directly with your dedicated account manager.
• Market Share Reporting Knowledge Base: We are always expanding our wealth of resources to support your journey, and we are excited to introduce the BranchAnalyzer Transition Guide as a valuable addition to your journey.
• BranchAnalyzer Access: While BranchAnalyzer will remain accessible for a limited time, please take note that no further updates will be made to its data or interface.

The excitement is building as this transformation has arrived! We encourage you to explore Market Share Reporting and to make the most of our Knowledge Base, which includes valuable Market Share Reporting Guides & How-Tos to equip yourself for the exciting journey that awaits.