Why Who You Benchmark Performance Against Matters More Than You Think

Learn practical tips and methodologies to maximize benchmarking insights in Peer Suite. Read the guide here.

When was the last time you revisited your peer benchmarking criteria?

Too often, benchmarking is treated as a scorecard — a way to check performance against peers for board prep, audits, or strategic planning discussions. But the choice of peer group matters! Different sets of institutions tell different stories.

When you compare your credit union to those with similar business models or those achieving outcomes you aspire to, benchmarking becomes a tool for insight and context, not just oversight.

Read this guide to learn:

  • How to align your peer group with your goals (not just your asset size) to uncover more meaningful insights and opportunities.
  • Why using insights gained from different peer group lenses can help validate direction, challenge assumptions, and provide better context for board conversations.
  • A step-by-step methodology you can apply to your own challenges in Peer Suite — brought to life through a relatable credit union scenario.

Plus, you’ll get practical tips and reflection questions to help you evaluate and improve your current benchmarking approach.

Explore the different ways you can create and customize peer groups. These step-by-step guides will walk you through each option:

Check out the Peer Group Strategy & Inspiration Guide for ideas and approaches to get the most out of your peer group analysis.



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