Custom Peer Group Overview

Peer Suite provides three distinct methods for creating custom peer groups, empowering you to customize your analysis to meet your institution's unique needs. In this guide, we’ll explore why custom peer groups matter and walk you through each method.

Why Custom Peer Groups Matter

Custom peer groups enable you to focus on “The Who” of your analysis—identifying credit unions that share the characteristics most relevant to the metrics you're evaluating. By tailoring your peer groups to different objectives, you can ensure more effective and actionable benchmarking.

• Aspirational Comparisons: Aligning your peer group’s characteristics with your institution’s goals helps uncover insights that drive growth and inspire improvement opportunities.
• Performance Accountability: Benchmarking within custom peer groups reveals where your credit union stands—whether underperforming, on track, or excelling—providing the clarity needed to motivate targeted improvements.
• Strategic Insights: Focus on the metrics that matter most to your institution’s size, goals, and operating environment, empowering data-driven decisions that align with your long-term vision.

Methods for Creating Custom Peer Groups

1. Criteria Peer Group Builder

   This versatile method allows you to build a peer group based on a wide range of criteria. Whether you’re looking for broad comparisons or highly customized groups, you can define your peer group by:

   • Asset size
   • Geographic location
   • Supplier relationships
   • Field of Membership (FOM)
   • Performance metrics, and more

2. Smart Peer Group Builder

Designed for answering targeted questions, this builder simplifies creating precise, comparisons. Examples include:

• "Who are the top 15% of credit unions in the Midwest for loan growth?"
• "Which 30 credit unions have a membership size closest to mine?"

3. Simple Peer Group Builders

For a straightforward approach, Peer Suite's Simple Peer Group Builders offer two efficient methods:

• Upload a List: Use this option if you have a predefined set of charter numbers to create a peer group.
• Select by Institution: Perfect for manually choosing specific institutions to add to your group.

Editing Peer Groups

Once you’ve created a peer group, it’s automatically added to your comparison set, allowing you to start your analysis immediately. If you need to make adjustments, you can:

1. Double-click the peer group’s “pill” in your comparison set.
2. Open the Manage Peer Groups module.

When saving your edits, you have two options:

• Save: Overrides the current peer group.
• Save As: Creates a new copy, preserving the original group.

Additional Features in the Manage Institutions Hub

Manage all your custom institutions from one spot with Peer Suite's Manage Institutions hub.

• Collaborate with your team: Share and send custom peer groups, mergers, and markets.
• Access additional tools: edit, bulk delete and more.