Market Overview Map Navigation

The Market Overview Map within Peer+ helps you explore and analyze markets by visualizing branch locations, identifying areas of concentration, and uncovering potential mortgage and market opportunities. You can toggle between different heat map metrics to see how activity and performance vary across your selected geographies.

Getting Started

The Market Overview Map is an interactive feature available exclusively with Peer+.

Start by selecting a comparison set. Comparison set options include:

Single institutions (credit unions or banks)
Pre-built State and National Markets
Custom markets created using branch footprints or specific geographic areas

Want to build a custom market? Learn how to create one here: How to Create a Custom Market

Market Boundaries: Yellow outlined areas indicate your market selection(s). Inside your market, yellow outlines will also mark county borders. Adjust or add markets through your comparison set to focus on specific regions.

Branch Pins: The map uses color-coded pins to represent different branch types

Navy pins: Your primary branches
Light grey pins: Credit union branches
Red pins: Bank branches

Peer Pointer!

You can spotlight up to three additional institutions using unique pin colors: teal, green, and gold. These highlighted institutions are also outlined in matching colors within your comparison set. All other institutions remain color‑coded by type, with credit unions shown in grey and banks in red.

Note: If a highlighted credit union operates standalone ATMs and you choose to display freestanding CU ATM pins, those ATM pins will automatically match the color of their associated institution.

Triangle CU ATM Pins: Represent freestanding credit union ATMs, while in-branch ATMs will appear in the Branch Snapshot. ATM data is specific to credit unions.
Branch Snapshot: Hover over a branch pin to see key data points about that branch.
Geographic Snapshot: Hover anywhere in your market to view county and tract-level metrics, including data tied to your heat map selection
Download: Use the button in the top right of the map to see your download options.

Market Overview Dashboard Tables & Heat Maps

The Market Overview Dashboard includes summary tables covering:

Market overview
Deposit dynamics
Mortgage originations (HMDA)

Click any formula name within these tables to apply that metric as a heat map on the Market Overview Map. The color gradient reflects how values for that metric are distributed across your selected market. All heat map selections are made directly from these tables.

Use the i icon in the top‑left corner of the map to view the legend for your applied metric. The legend updates dynamically and reflects only the range within your selected market.

Want a thorough breakdown? Check out this guide to the Market Overview Summary Statistics.