Navigating The League Overview Map

The League Overview Map provides a high level view of your league’s market, showing where credit unions operate, where footprints overlap, and how your institution compares across the region. In addition to credit union locations, the map functions as a population heat map, helping you see where people are most concentrated within the league footprint. This makes it a useful starting point for understanding market presence and framing strategic discussions.

Designed for league-affiliated credit unions with access to Peer Suite, this interactive map provides a simple, geographic view of your market without requiring setup or advanced configuration.

Where to find the map

The League Overview Map is located in the Express Dashboards section of the left navigation panel. It is available to league-affiliated users as part of the league experience.

Use the built-in map controls to move around and adjust what you see on the map.

You can:

Zoom in and out to explore specific areas within your league footprint
View your credit union’s branch locations within the league market.
Swap your credit union for another institution in the league to see their locations
Turn credit unions, banks, and standalone ATMs on or off using the filter checkboxes
Hover over a branch pin to view key details about that location

Peer Pointer!

Peer Groups are not available within the League Overview Map. This map is designed to provide a clear, league-wide view of the market rather than peer-based navigation comparisons.

Reading The Map

Market Boundaries: Yellow outlined areas represent your league’s footprint. County boundaries within the league market are also outlined in yellow.
Branch Pins: The map uses color-coded pins to represent different branch types

Navy pins: Your credit union's branches
Light grey pins: Other credit union branches
Red pins: Bank branches

Peer Pointer!

Use the filter checkboxes in the top right of the map to toggle these pin types on or off.

Triangle CU ATM Pins: Represent freestanding credit union ATMs, while in-branch ATMs will appear in the Branch Snapshot. ATM data is specific to credit unions.
Branch Snapshot: Hover over a branch pin to see key data points about that branch.

How to read the population heat map

The population heat map provides visual context for where people live across your league footprint.

Darker or more intense areas represent higher population concentration
Lighter areas represent lower population concentration

Use the i icon in the top left of your map to view the gradient breakdown for population for your league on the map.

What Can You Explore

The League Overview Map helps you understand your credit union’s position within the broader league market.

Use the map to:

Understand how your credit union’s footprint aligns with population centers
See where multiple credit unions overlap in higher population areas
Identify population centers with limited visible credit union presence
Support league level discussions around market coverage, collaboration, and opportunity

Market Summary Table

The League Overview Map is paired with a Market Overview Table that summarizes key details for institutions within your league footprint.

Use the map to explore your market visually, then reference the table to compare branch counts, coverage, and other high-level market indicators side by side.

Note: The Market Overview Table reflects the league footprint as a whole and does not change based on map filters, comparison selections, or visibility settings.

Interested in exploring more advanced mapping functionality? Learn more about what’s available in Peer+ by reviewing related guides or reaching out to your Callahan Advisor.