Peer Suite's Express Level: Supplier Quick Start Guide

The Express level of Peer Suite helps suppliers identify sales opportunities, prioritize accounts, and support strategic conversations with credit unions. With minimal setup, you can spend less time configuring data and more time understanding where to engage, how to position your solution, and which institutions warrant deeper attention.

With supplier access to Peer Suite's Express level, you can:

  • Identify high‑potential prospects and expansion opportunities
  • Support sales and account planning with data‑backed context
  • Spot financial and operational signals that inform outreach timing and messaging

Together, these tools help you support sales strategy, territory planning, and informed client conversations.



The Who of Your Analysis: Your Comparison Set

Your comparison set defines which credit unions you are analyzing and benchmarking against one another. A well‑defined comparison set helps ensure your insights support practical sales and strategy decisions, not just individual data points

When you log in, Peer Suite provides a ready‑to‑use starting point with:

  • A primary institution selected for reference
  • A built‑in peer group based on asset size

This allows you to begin exploring trends and comparisons immediately, without additional setup.

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Key terms:

  • Primary: Your main point of reference. This institution appears in both primary‑only and comparative views and can be adjusted at any time.
  • Comparison Set: The other credit unions or peer groups you are analyzing alongside your primary institution. These can be built‑in or custom.

You can:

  • Add institutions using the Comparison Search
  • Remove institutions by selecting the X next to an institution’s name

With a Premium or Plus subscription, users can also analyze banks and model hypothetical mergers. Reach out to your account manager to learn more.


Custom Peer Groups

Custom peer groups allow you to segment the credit union landscape in ways that support territory planning, prospect targeting, and strategic outreach.

You might use custom peer groups to:

  • Focus on credit unions that match your ideal customer profile
  • Compare existing clients against similar non‑clients
  • Support regional, product‑specific, or campaign‑driven sales strategies

How to Get Started

  1. Open the Create dropdown in the top navigation
  2. Choose Select by Criteria
  3. Apply filters that align with your strategy or focus

Options include:

    • State or regional geography
    • A selection of performance metrics
    • Charter type
    • Core processor
    • The ability to include or exclude specific institutions


Step‑by‑step guidance is available here: Creating a Criteria-Based Peer Group.

Some advanced peer‑group features are only available with a Premium or Peer+ subscription. If you have questions about expanding peer‑group capabilities, your account manager can help.


The What of Your Analysis: Built‑In Content

Use the left navigation to explore built‑in reports and dashboards tied to the institutions in your comparison set. These views are designed to surface trends, outliers, and peer context quickly, without additional configuration.


Profile Reports

The Profile Reports section provides quick, at‑a‑glance views of individual credit unions and their performance context. These reports are especially useful for:

  • Preparing for sales calls or discovery conversations
  • Getting oriented before an intro meeting or renewal discussion
  • Identifying strengths, pressures, or recent shifts that may influence buying decisions

Learn more in this guide: CU Profile Reports Guide.

Express Dashboards

Express Dashboards help you understand:




  • Where institutions are strong or under pressure
  • How effectively they deliver member value
  • How performance varies across different verticals.
  • Credit unions' shifting priorities throughout the year.



Built‑in analysis explains why a metric matters and how performance compares across peers.

Each dashboard display includes:

  • Clear ratio definitions
  • Callahan performance or AI‑powered analysis
  • Star rankings for fast comparison across institutions





Display Modifications

Display controls allow you to tailor views for presentations, internal discussions, or quick analysis checks.

Use the toolbar to:

  • Adjust the trend length
  • Add or remove data labels
  • Show or hide institution names in titles
  • Reset displays to default settings
  • Access additional display options

Peer Pointer!

During FirstLook, Callahan’s early data program, you will also use toolbar settings to view early data. FirstLook data is marked with an asterisk(*) in the dropdown menu.

Learn more about FirstLook in this guide.

Learn about these modifications and more in our Peer Suite's Toolbar & Display Modification Guide.


Download and Automate Your Findings

Download Your Findings

Use the download menu in the top‑right corner of the canvas to export reports and visuals for presentations, briefings, or internal sharing.


Peer Pointer!

When downloading dashboards to PowerPoint, you can choose how analysis text is included in your export. This is especially helpful when prepping materials for presentations.


Automating Reports

Automation is useful when sharing consistent updates with your team.

To schedule automated delivery:

  1. Select Email from the More Options menu
  2. Choose to send immediately or schedule a recurring delivery
  3. Recurring reports are sent quarterly following official NCUA data releases

Step‑by‑step instructions are available here: How to Send and Schedule Automated Reports

Step‑by‑step instructions are available here: How to Send and Schedule Automated Reports.


Conclusion

Confirm your comparison set, open a Profile Report on a priority account, and explore an Express Dashboard aligned to your current sales or strategic focus. From there, download or schedule insights to support ongoing planning, outreach, and conversations with credit unions.


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