Market Share Reporting: Your Guide To Strategic Market Analysis
Market Share Reporting is Peer Suite's market analysis tool, providing insights into key market dynamics through HMDA data, branch statistics, banking desert information, and interactive maps. This guide covers its features and how to access the data most relevant to your strategic objectives.
Please Note: This tool is available starting at Peer Plus. If you would like to learn more about adding it to your subscription contact your account manager or follow this link.
What's Covered In This Guide:
What Can You Do With Market Share Reporting?
- Data Insights: Explore U.S. Census data, mortgage activity, deposit trends, and branch footprints to inform your market strategy.
- Track Market Deposit Shifts: Analyze changes in deposit share rankings, providing valuable insights into market dynamics and opportunities.
- Benchmark Market Deposits: Compare deposit growth and shifts in your selected markets against other regions to maintain a competitive edge.
- Monitor Demographic Changes: Stay up-to-date on demographic trends with integrated data from the U.S. Census Bureau.
- Strategic Growth Analysis: Develop expansion strategies using insights on geographic membership opportunities, branch openings, banking desert identification, and potential mergers.
- HMDA Market & Credit Union Leader tables: Identify trends and key players in the mortgage market for strategic positioning.
- Visualize Your Market: Use the interactive maps in Market Share Reporting to view your credit union and peer institutions within your selected market, uncovering strategic opportunities.
Market Share Reporting's Interactive Maps
- Market Overview Map: Analyze market areas and branch locations to identify potential mortgage and growth opportunities.
- Banking Deserts Map: Identify how your credit union’s branch locations align with underserved areas, revealing potential growth and community impact opportunities..
Getting Started with Market Share Reporting
Market Share Reporting is exclusively available at the Plus level of Peer Suite. To access it:
- Open the left-hand navigation menu.
- Click on the Market Share Reporting section.
Peer Pointers!
- Unlike traditional peer group analysis, Market Share Reporting focuses on geographic market analysis. Always ensure a market is selected to conduct analysis.
- Markets can be refined down to the county level using the Market Builder tool.
- When first accessing Market Share Reporting, you'll be prompted to automatically build a market based on your primary institution. This market will be saved for future use and will be accessible from your comparison search.
Choosing a Comparison Set & Market Types
Set the boundaries for your analysis by selecting a comparison set. You can compare:
- Single institutions (credit unions or banks)
- Pre-built markets
- Custom markets based on branch footprints or specific geographic regions
The comparison set you choose determines the data displayed within the interactive maps as well as in the displays within Market Share Reporting.
Market Types
- Primary Market: Use the Create a Market builder to design a new market focused on your primary institution. The Find My Branches tool in the bottom left corner of the builder helps locate your branches.
- Pre-built State and National Markets: Ideal for quickly analyzing institutions within a larger geographical area.
Custom Markets: Customize your analysis by creating markets defined by specific states or counties to align with your research goals: Learn how to create a custom market.
Peer Pointer!
If you have used BranchAnalyzer in the past, refer to our Transition Guide. to learn how to replicate its functionality in Market Share Reporting.
By leveraging Market Share Reporting, you gain powerful tools for market analysis, strategic growth planning, and competitive benchmarking—all designed to give you a deeper understanding of your market landscape.
Use these additional resources to better understand this feature of Peer Suite: